$3,000 Monthly Revenue for
a Manga Site with 95%
Tier 3–4 Traffic

Increase overall ad revenue by 80%.

• Low-demand markets: The site's traffic primarily came from Tier 3-4 regions such as Taiwan, Malaysia, Hong Kong, Thailand and Indonesia - resulting in low CPMs and weak demand compared to Tier 1-2 traffic.
• Restricted access to premium demand: Due to copyright-related issues, the site was blocked by Google and premium SSPs, severely limiting monetization opportunities.

• Bypass premium SSP limitations: With our experience handling Google and SSP restrictions, we shifted focus to direct deals and native ad buyers. This strategic pivot allowed us to move quickly and efficiently toward our revenue goals.
• Audience profiling: We conducted deep audience analysis—including geo, device, OS, gender, behavior, and interest segments - to better understand the traffic. This enabled us to connect with relevant direct buyers who valued this type of inventory, driving up bid prices.
• Optimized banner placement: Through detailed CPM analysis of various ad positions, we provided data-backed recommendations on banner placements that maximized revenue without compromising user experience.
• A/B testing exclusive offers: We ran performance-driven A/B tests with exclusive demand sources to identify the best-converting offers.

Our efforts led to + 130% increase in ad revenue compared to previous ad networks (Exceeded our initial target).